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Insights/Reseller economics

one £40 coat outsold ten £4 t-shirts

Sold a wool coat for £42 last week. Same week I sold ten t-shirts at £4 each. Guess which one took ten times the work.

AM
AgentM Studio7 May 2026 · 1 min read

The maths I'd been getting wrong for six months. Volume of low-value items isn't the same business as a smaller number of higher-value items. The coat: ten minutes to list, one trip to the post office, one polite chat with the buyer, £42 in.

The ten t-shirts: roughly ninety minutes spread over a week, ten parcels to drop off, ten conversations about size, returns risk on every one — and net I made less than the coat. Ever since I've sourced differently. Charity shop runs target outerwear, leather, knitwear, branded denim — anything that holds £25-plus retail.

The £4 t-shirts go to the actual fabric recycler. VintSnap pays for itself faster on higher-value items because each listing earns more, but the real shift was upstream — what I bothered to source in the first place.

The ten t-shirts: roughly ninety minutes spread over a week, ten parcels to drop off, ten conversations about size, returns risk on every one — and net I made less than the coat.
M
AgentM Studio

Part of our Reseller economics series — field notes from building VintSnap.

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