Service 05 of 05
Lifecycle & paid
Owned and paid channels engineered as one system. Acquire efficiently, then keep and grow the relationship.
01 · Scope
What’s included
Email and SMS lifecycle
Onboarding, win-back and the messages in between, triggered by what people actually do.
Paid social and search
Campaigns judged on paying customers, not on clicks.
Landing and funnel design
Pages and flows built for the one action that matters.
Audience and segmentation
Different people, different messages, without a hundred lists to maintain.
Creative testing
Several openings for every idea, and a rule for when to stop spending on the losers.
Attribution and reporting
Honest numbers, including the ones that say a channel is not working.
02 · Process
A simple, repeatable engine
Acquire
Efficient paid that finds real buyers.
Convert
Funnels and flows that turn interest into revenue.
Retain
Lifecycle that compounds lifetime value.
03 · Proof
We spend our own money first
We test paid on our own apps before we run it for anyone else. A campaign gets a written kill rule before it launches, and success is measured in purchases confirmed by the payment system, not in whatever the ad dashboard claims.