Buyers don't trust generic adjectives. 'Very good condition' is what every seller writes and what no buyer believes. What buyers do trust is provenance — a concrete story that places the item in real life. 'Worn once to a wedding' explains why it's barely worn, where it came from, and why the seller is letting it go. It removes the three questions every cautious Vinted buyer holds in their head: is this actually as-described, why is it being sold, and is the price reasonable.
The format is three lines. One: where the item came from and what it cost new. Two: how often it was worn and in what context.
Three: why it's being sold now. 'Bought from John Lewis for £85. Worn once to a friend's wedding last summer. Too dressy for my everyday and I'd rather it went to someone who'll wear it.' That's it — no adjective stack, no padding.
Too dressy for my everyday and I'd rather it went to someone who'll wear it.' That's it — no adjective stack, no padding.
Provenance descriptions outperform generic ones meaningfully on both close rate and close price, because they shift the buyer's question from 'is this a scam' to 'do I want this'. VintSnap drafts the structural elements — title, category fields, price band — and leaves a provenance slot in the description for the human bit only you know. Fill it in.
That's the part the AI can't fake and the part that closes the sale.
Part of our Reseller economics series — field notes from building VintSnap.