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Insights/Reseller economics

the 5% discount cliff — drops under 5% don't fire the favourites notification, and £1 nudges are usually below it

I dropped a £20 dress to £19. No notifications fired. Nobody saw it. Vinted has a 5% cliff and most sellers post right under it.

AM
AgentM Studio14 May 2026 · 1 min read

Vinted notifies everyone who's favourited an item when you drop the price — but only if the drop crosses the 5% threshold. Under 5% the algorithm treats the change as a price tweak, not a discount event, and nothing fires. The favourites list never sees it.

The vast majority of price drops sellers actually make are £1 nudges on £15–£30 items, which puts them squarely under the 5% line. You think you're being responsive — buyer hesitated, you dropped a quid, the listing is fresher now. The favourites cohort sees none of it.

The fix is to plan the drop schedule against the percentage, not the round number. On a £20 item, the minimum effective drop is £1.01, so go to £18.99. On a £35 coat, the minimum is £1.76 — go to £33 or below.

The fix is to plan the drop schedule against the percentage, not the round number.

Time the drop for an evening or a Sunday afternoon when the notification has the highest open rate. One real 5% drop outperforms three sub-threshold nudges, and the difference is one of the largest unforced errors in the platform. VintSnap suggests starting prices with the drop schedule already in mind — the listed price is rarely the closing price, and the gap between the two is where most resellers leave money.

M
AgentM Studio

Part of our Reseller economics series — field notes from building VintSnap.

Resale · AI · An AgentM app

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