The Offers tab is where the largest amount of demand quietly dies on Vinted, and the reason is that most sellers treat low offers as insults rather than as the conversion signal they actually are. A buyer who sends you £8 on a £14 listing isn't lowballing — they're telling you they've already favourited the item, they've already self-selected as ready to transact, and they're waiting for a price they can justify. The rejection is the lazy move because it ends the conversation and tells Vinted's algorithm the buyer was wrong about the price, which means the listing then loses the freshness boost that warm-favourited traffic gives it.
The counter is the strategic move. Three rules for the counter that have held up across about 400 offers I've worked through over the past year. One — counter at the midway between the buyer's offer and your listing price, not your floor.
The buyer offers £8 on £14, you counter £11. The midway feels reasonable to both sides because it splits the gap, and Vinted's offer interface presents the counter alongside the original offer in the same chat thread which makes the buyer's psychological frame "what's the fair number" rather than "what's the lowest I can go". A counter at your floor — £9 in this example — reads to the buyer as a refusal, and the conversion rate on floor-counters is barely better than outright rejection.
Two — counter within 4 hours, ideally within 1. Vinted's offer system holds offers open for 24 hours, but the conversion rate falls off a cliff after the first 4 hours because the buyer has already moved on to scrolling other listings, has already favourited three competing items, and the warmth of the original favourite has dissipated. The 1-hour counter catches the buyer still inside their original browse session.
The 1-hour counter catches the buyer still inside their original browse session.
Three — never decline a counter-offer to your counter without one more pass. If you countered at £11 and the buyer comes back with £9.50, the second counter — splitting that gap to £10.25 — converts roughly 55% of the time across my own data, because the buyer's already made two moves toward your price and the third move is the small one. Decline at this point and you've wasted the entire negotiation.
VintSnap doesn't run the negotiation — that's a human conversation — but the listings VintSnap generates are priced from sold-comp data, which means when the buyer's £8 offer arrives you already know whether £11 is below sold-comp midpoint or above it, and the counter is informed rather than guessed. The Offers tab is the most under-worked surface in any resale shop and converting half of it costs you nothing but the four-second decision to type a number into the counter field instead of tapping reject.
Part of our Reseller economics series — field notes from building VintSnap.