Most sellers shoot their listing photos in landscape because that's the default orientation when you turn the phone sideways. Vinted then crops every feed-level thumbnail to a square — which means the landscape photo loses the top and bottom of the garment in the crop. Sleeves clipped, hem clipped, half the item invisible at the only moment that matters.
The buyer is scrolling the feed at speed and deciding in roughly half a second whether to tap. A half-visible garment loses that half-second to the listing next door. The fix is one habit change.
Shoot portrait, not landscape. Fill the vertical frame with the garment. Stand back enough that the top and bottom of the item sit inside the crop box with a small margin.
Stand back enough that the top and bottom of the item sit inside the crop box with a small margin.
The thumbnail crop will then show the whole item, the buyer's brain reads it as a coat-shaped coat rather than a textile fragment, and the tap-through rate roughly doubles to triples on the same listing. The detail view still shows the full portrait — Vinted only crops at the feed level. The same logic applies to flat-lay shots.
A flat-lay across a bed in landscape becomes a meaningless fabric square in the feed. A single garment hung on a door in portrait is recognisable instantly. VintSnap reads the photo for the listing fields, but the shot itself is on you — and the orientation is the highest-leverage photo decision most sellers don't make on purpose.
Part of our Reseller economics series — field notes from building VintSnap.