views without favourites means wrong audience, favourites without sales means wrong price — the two-ratio diagnostic that tells you which lever to pull before you waste another rewrite

Every listing on Vinted produces three numbers — views, favourites, sales — and the ratios between them are a diagnostic that tells you which problem to fix before you waste a rewrite on the wrong lever. The four cells of the diagnostic. Cell one — high views, low favourites.

Two hundred views and four favourites on a listing means a couple of hundred people scrolled past the thumbnail without tapping in. The problem isn't visibility; the problem is the wrong audience is finding the listing, or the thumbnail isn't reading. Fix: rewrite the title with one of the autocomplete words your category is actually surfacing this week, check the category subtree is the right one (a women's dress in 'women's tops' will pull the wrong audience), and check photo-1 reads at thumbnail size.

Cell two — low views, high favourites. Eighty views and eighteen favourites means the right audience is finding the listing but stopping at the favourite stage. The audience is there; the price or condition clarity is the friction.

Fix: drop the price 5-10 per cent (testing it for 5-7 days) or add a single line to the description that resolves the on-the-fence question — measurements, condition detail, flaw disclosure if any. Cell three — low views, low favourites. The listing isn't being surfaced.

Fix: drop the price 5-10 per cent (testing it for 5-7 days) or add a single line to the description that resolves the on-the-fence question — measurements, condition detail, flaw disclosure if any.

Algorithm has deprioritised it for one of the four upstream reasons. Fix: relist from scratch — delete the listing, re-upload with rewritten title and new photo-1, resets the freshness window which is worth roughly 48-72 hours of preferential surfacing. Cell four — high views, high favourites, no sales.

Price is right, audience is right, but conversion is stuck. The friction is in the messages tab — buyers have asked a question and the reply has taken more than an hour, by which point intent has cooled. Fix: reply-time audit.

Sub-one-hour reply windows roughly double conversion on favourited listings. Two minutes spent diagnosing which cell a listing is in is two minutes that saves a wasted £6.95 Spotlight or a wasted hour of rewriting. VintSnap doesn't read the diagnostic for you — that's a Sunday-afternoon look at the stats — but knowing which lever to pull turns the listing data into a feedback loop rather than a dashboard you scroll past.