Write the title for the brand-illiterate buyer
In short
Half your buyers have never heard of the brand on the label. Write the title for the half who haven’t.
Big-name brands — Zara, North Face, Nike — sell themselves. The brand goes first because the search volume on the brand alone is enormous. But everything else?
A Whistles, a Cos, a Toast, a Massimo Dutti — most casual buyers don't search by name. They search by the thing: 'wool coat camel longline'. If your title leads with the brand on a low-recognition label, you've buried the keywords that actually pull the search.
The fix is two-tier: famous brand goes first, niche brand goes last. Item description and key attributes — material, colour, length, fit — sit in the front of the title regardless. Buyers find the listing through the description; the brand is the closer that confirms the choice.
Item description and key attributes — material, colour, length, fit — sit in the front of the title regardless.
VintSnap reads the brand label, weighs the brand-recognition score, and reorders the title accordingly. You don't have to remember which side of the line your label sits on.
This note comes from building VintSnapA photo in, a priced Vinted listing out.
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